Video: Creating a SEO strategy (with Webmaster Tools!)

Webmaster Level: Intermediate

Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.

Fifteen-minute video to help your create the SEO strategy at your company

The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest):

Creating a SEO strategy

• Using Webmaster Central as mock company
• Building an SEO strategy
1. Understand searcher persona workflow
2. Determine company and website goals
3. Audit your site to best reach your audience
4. Execute and make improvements
• Overcoming obstacles

Feel free to reference the slides as well.

Written by Maile Ohye, Developer Programs Tech Lead